Campaign Toolkits
Campaign Resources
Major Events Campaign
Events play a key role in fostering regional tourism and economic development and can be considered a cost-effective way of promoting a region and its attractions - as an event grows, it attracts more tourists in its own right.
From burnouts to pop culture to bull riding to food and wine, there's something for everyone on Rockhampton’s 2025 Major Event Calendar.
The Explore Rockhampton ‘2025 Major Event’ campaign is a digital campaign aimed at driving visitation to major events from within the region's 4hr drive and SEQ markets, increasing visitor numbers and spend throughout our region.
Download the campaign toolkit to find everything you need to leverage Explore Rockhampton's 2025 Major Event campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 5MB) Hero Video Major Event Calendar
Accessible Tourism Campaign
Accessible tourism is allowing everyone to participate in a tourism experience with choice and confidence and this toolkit will help inspire others to showcase accessible experiences and improve the visitor experience for all travellers.
The Explore Rockhampton Accessible Tourism Campaign endeavours to educate local tourism operators on becoming inclusive to the needs of travellers with a disability and provide the knowledge they need to plan a visit to our region and showcase all of the reasons to Explore Rockhampton. From detailed accessibility guides to firsthand accounts of remarkable adventures, we’re set to redefine inclusivity in travel.
Download the campaign toolkit to find everything you need to leverage off the 'Accessible Tourism' campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 2MB) Hero Video
Stop, see, stay on your next family vacay Campaign
With over 300 days of sunshine a year, an abundance of fresh air and greenery, and a whole host of fun activities, Rockhampton is the perfect destination for a family getaway all year round.
And with family travellers showing a strong preference for regional destinations, outdoor nature activities and drive holidays, Rockhampton is ideally positioned to attract family travellers this summer school holiday period.
Explore Rockhampton’s ‘Stop, See, Stay on your next Family Vacay’ campaign is a digital and print campaign targeting families living in Queensland and New South Wales in the dreaming and planning phase of their summer family holiday.
Download the campaign toolkit to find out how you can leverage from this campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 6MB) Hero Video
Barra Season is Back, Baby! Campaign
Rockhampton is the only city in Australia where you can fly in, check in and boat out in less than an hour targeting trophy Barramundi. The Fitzroy River (Tunuba) is famous for Barramundi, pronounced “bardda moon di” by the Darumbal people. This defines the Fitzroy River catchment as the genuine Home of the Barramundi in Australia.
All commercial nets came out of the Fitzroy River (Tunuba), for the last time at the end of the 2015 Barramundi season. That year, just over 200 tons of fish (all species) were taken out of the river by commercial harvesters.
With this volume of fish no longer being removed, and remaining stocks allowed to breed and grow, the population of legal-sized fish has risen substantially and dramatically since the closure. The number of trophy Barra over the magic metre in length continues to grow each season, and with most of these wonderful sport fish released to fight and breed again, the overall picture is only improving with the passage of time.
Starting on 1 February each year, 'Barramundi Season' stretches right through till midnight on 31 October and allows visitors to target barramundi and take home their catch.
Download the campaign toolkit to find everything you need to leverage off the 'Barra Season is back, Baby!' campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 2MB) Hero Video
'Yeah the Girls' Campaign
Rockhampton has so much on offer for an authentic country girls trip in the Beef Capital, with fresh mountain air, garden picnics, boujee high teas, boutique and designer shopping, a sunset river cruise, farm stays, epic sunsets, a cheeky meerkat encounter and a jam-packed event calendar.
The Explore Rockhampton 2023 'Yeah the Girls' campaign is a digital campaign aimed at driving visitation amongst those looking for the ultimate country girls trip living in Queensland, New South Wales and Victoria.
Download the campaign toolkit to find everything you need to leverage from the Explore Rockhampton 2023 'Yeah the Girls' campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 2MB) HERO VIDEO
Ultimate Mates Trip Campaign
With trophy sized barramundi, world-class mountain bike trails, iconic pubs and micro-breweries right on our doorstep, combined with our sub-tropical climate, Rockhampton is a destination of choice all year around for outdoor enthusiasts looking for that ultimate mates trip experience.
Advance Rockhampton’s ‘Ultimate Mates Trip’ campaign is a digital campaign aimed at driving visitation amongst those looking for adventure, adrenaline, wellness and iconic pubs living in Queensland, New South Wales and Victoria, increasing our visitor numbers and spend across the region this winter.
Get involved by downloading the 'Ultimate Mates Trip' toolkit containing hero images, promotional video, digital assets and fact sheets and share with your visitors and visit the campaign landing page.
Campaign Toolkit(PDF, 2MB) Hero Video
Curb your Caravan Winter Nomads Campaign
The Rockhampton Region is a popular holiday destination amongst nomads, especially towards the middle of the year when the region sees an influx of caravans escaping the winter months down south.
The ‘Curb Your Caravan in Rockhampton’ campaign is a digital and print campaign aimed at driving visitation amongst mature-aged travellers, increasing visitor numbers and spend throughout our region over winter.
Download the campaign toolkit to find everything you need to leverage Explore Rockhampton’s ‘Curb Your Caravan in Rockhampton’ campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 2MB) Hero Video
Ride Rocky. It's Rad winter MTB Campaign
With two mountain bike parks on our doorstep and our sub-tropical climate, Rockhampton is a destination to ride all year around. However, with many southern states closing their trails during the colder months, Rockhampton is ideally positioned to attract mountain biking enthusiasts over winter.
Advance Rockhampton’s ‘Ride Rocky. It’s Rad’ campaign is a digital campaign aimed at driving visitation amongst mountain bikers living in Queensland, New South Wales and Victoria, increasing our visitor numbers and spend across the region this winter.
Download the campaign toolkit to find everything you need to leverage Explore Rockhampton’s 'Ride Rocky. It's Rad' campaign and visit the campaign landing page.
Campaign Toolkit(PDF, 3MB) Hero Video